Building Automation for Travel Since 1990

Travel Automation began in 1990, when Dale Weston and Phillip VerLee met while working at Lovejoy-Tiffany & Associates, a regional travel agency based in Ann Arbor, Michigan.
Working inside a busy agency, they saw firsthand how much of a travel professional’s day went to repetitive, manual tasks — and how little of the software available at the time was actually built for travel. So they set out to build it themselves: affordable, practical tools for the agencies they knew personally.
More than three decades later, that approach hasn’t changed. Travel Automation was built for travel, not adapted from another industry, and every solution we deliver is tailored to the individual requirements of the client who’ll use it. It’s why agencies who started with us years ago are still with us today.
Our Team

Dale Weston
Sr. Vice President
Dale provides the creative energy that drives the company forward. Drawing on his extensive industry expertise, he spearheads software solution design and provides strategic project leadership to ensure the delivery of high-impact automation tools.

Pete VerLee
Director of Operations & Support
Pete supervises all aspects of cloud services and environment stability. He spearheads our renowned customer service and technical support infrastructure to ensure client satisfaction.

Lynley Nofer
Business Analyst
Lynley leverages her deep understanding of travel workflows to bridge the gap between clients and developers. She ensures project success by fluently translating complex business needs into clear technical requirements.

Sheldon Nofer
Lead Software Engineer
Sheldon leads the technical direction and development of our software products and custom solutions. He guides projects from concept through delivery, helping to build modern, scalable applications and cloud services.

Kasai Joseph
Lead Software Engineer
Kasai specializes in turning complex travel-industry requirements into practical, dependable software. He collaborates with clients and the development team to design solutions and solve technical challenges.
Testimonials

SABRE RED APP
CERTIFIED PROVIDER
2024

DEVELOPER PROGRAM
REBRAND & PARTNER TIER
2025
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