April 28 to May 1, 2025 – Just back from our third impactful year at the Arabian Travel Market (ATM) in Dubai! The city’s unbelievable architecture continues to impress, with each spectacular building seemingly outdoing the last. ATM itself was equally impressive, sprawling across two halls of the Dubai World Trade Center.
This year was particularly significant for Travel Automation, given our strong customer base in the Middle East and UAE. We were delighted to attend a stunning rooftop event hosted by Sabre Travel Network Middle East and EmQuest at Tapasake, a stylish poolside restaurant and day club atop The Link at One&Only One Za’abeel, offering incredible evening views. We extend our sincere thanks to Sabre and EmQuest for a memorable evening enjoyed by many current and prospective clients.
During this event, we also had the opportunity to discuss EcoTrip, our new public Red App, and its planned Q3 enhancements. These enhancements include automatically adding a CO2 score to the PNR upon ticket issuance, command-based keyboard shortcuts for agent PNR documentation, and support for DEFRA calculations in addition to Google’s. We anticipate that Sabre and EmQuest agencies will appreciate these new features.